Hej, this is me!
Scroll down for the good part.
About my work.
I'm a conceptual art director working across stills, film, and AI-generated imagery, from first idea to final asset. I specialize in crafting bold, cohesive visual worlds that elevate brand narratives and push creative boundaries.
My work spans concept development, art direction, and production. I collaborate closely with directors, set designers, stylists, photographers, AI creatives, and post teams to bring each idea to life. Whether on set or in virtual environments, I stay deeply involved throughout the process: briefing, building, refining, and delivering with precision.
Currently, I'm a Senior Art Director at Klarna, leading the visual direction for global campaigns, product launches, and always-on imagery.
Work
Shaquille O’Deal
Klarna Banking 2023
Klarna x A$AP Rocky
Klarna Card 2022
The Klarna villa
Who's a good shopper?
Klarna Card: Staycation
Klarna: Product imagery
Peak Performance F/W18 Golf
Peak Performance urban pre fall lookbook.
Shop like a Queen
Klarna Decacorn announcement
Klarna: the helping hand
Klarna holiday films
Heartbeats 4 sneakers
Klarna loyalty rewards
Klarna Card 2020 launch
Klarna: Swedish for smooother shopping
