Award winning community campaign 2020.
Who’s a good shopper?
You are, with the Klarna app.
Dog community campaign and pop up salon in NYC.
Together with 72andSunny we created a campaign towards the dog community to celebrate and reward all dogs and their owners. During production I was responsible for set design and the look and feel for the assets created.
To bring our idea physically to life we created the Klarna Pup-Up salon. The first salon made for dogs and humans. For 3 days duos could go in, spend quality time together, get pampered and groomed while shopping on the Klarna app. In the end over 60 duos walked out with matching makeovers and shopping lists completed.
Responsibility campaign: Guiding agency and director through conceptual phase. Visual look and feel on set production & post production.
Responsibility activation: Pop up salon set design concept, directing social film & still content.
NYC pup-up grooming saloon.
Award winning interactive OOH.
The campaign “Who’s A Good Shopper?” wins Craft Grand Prix “Best use of murals”, and “Best use of personalization” in Adweek’s 2020 Out-of-Home Impact Awards. A trifecta of OBIE awards including Gold in the Custom Installation category, Silver for Experiential, and Bronze in Contextual Out of Home advertising.
Working with 72andsunny and DASH TWO, we created a bright pink, 90-foot long mural to line the route to a popular Brooklyn dog park, fastening more than 900 dog toys to the wall to provide fun to passing playful pups. The installation was also meant to attract dog owners who were encouraged to snap photos of the mural to share on social media. Consumers could also scan the mural’s QR code, directing them to download the Klarna app and browse a list of dog items for purchase, curated by media platform the Dogist.
