The Klarna Card campaign 2020

Staycation in the fitting room.

 

Klarna card campaign.

My role was together with the team to come up with a creative concept to launch the new design of the Klarna credit card. We wanted to challenge the standard product end frame in ads and fell in love with the idea to exaggerate the display of the cards, how much could we show them? The card is a part of the everyday shopper.

Responsibility: Conceptual idea, look and feel, on set guiding talent and creatives & post production.

 
 

Case film.

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Klarna: Product imagery