Klarna drag queen community campaign 2019.
Shop like a Queen.
Drag queen community campaign.
The campaign objective was to launch Klarna’s first direct-to-consumer product in the US and to grow the consumer base by introducing a new way to shop online with our app.
The Shop like a Queen campaign won bronze in Cresta Awards “integrated campaign” 2020.
Responsibility: Guiding agency and director through conceptual phase. Visual look and feel on set production & post production.
