Heartbeats 4 sneakers

Klarna sneaker community campaign.

At the beginning of July, Klarna partnered with Highsnobiety to introduce the world’s first sneaker drop raffle dedicated to humans and not bots. With the help of new technology, only participants with a heartbeat were able to enter their chance to win one of five iconic pair of kicks. A sneakerhead’s heart-rate was measured by putting their finger tip on the camera lens of a smartphone or desktop, providing access only to those who have a heart that beats . . . for sneakers.

Responsibility: Sneaker product imagery concept, production and post-production retouch.